Streamline Customer Promotions

Promotions are an easy way for financial institutions to reward and retain loyal customers. Managing and executing these promotions, however, is not always so simple. Operations teams often face inefficient, time-consuming processes like tracking eligibility requirements, manually validating transactions, and individually posting account credits.

Routines offer a lightweight, scalable solution to automate customer promotions through a dynamic system of triggers and actions. By continuously monitoring events from an institution’s data lake or other data sources, Routines identify when promotion criteria are met— then automatically generate a pre-set action on the account.

For example, a promotion may offer a bonus to customers who complete a certain number of qualifying transactions within a specific timeframe. Routines track transaction metadata to detect when those requirements are fulfilled. Once triggered, the Routine generates an On-Us ACH file that automatically deposits the promotional bonus into the customer’s account— no manual input or core integration required.

The result: streamlined operations, faster rewards, and an improved customer experience at scale.